Here’s What You Can Do To Improve Your Business—and the World

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An opinion piece in The New York Times a few weeks ago really jolted me.

I’ve had my head buried in “best company” applications all summer—helping clients put together strong submissions for the Fortune 100 Best Companies list. It’s time-consuming work, which is why I haven’t managed to post a blog in months. Heck, I’ve barely had time to read a newspaper. When I finally had a chance to sit down to the Times’ Sunday Review, it was unnerving to come across a picture of Candace Bergen as Murphy Brown, the smart single lawyer from the 90s TV show of the same name, under this headline: “The Best Era For Working Women Was 20 Years Ago.”

Apparently, after years of steady climbing, women’s participation in the U.S. labor force has decreased since 2001.

In fact, it is now down to a disturbingly low 74% for women during the prime working ages of 25-54. It’s true that in the wake of two recessions men’s participation has also fallen, but it remains a great deal higher, currently at 88%. Not only that, but women are more consistently underemployed than men: 66% of all part-time workers are women, and in 2014, 19% of women aged 25-54 were working part-time, as opposed to just about 7% of their male counterparts.

As the Times article’s author, Bryce Covert, points out, the U.S. is moving in the opposite direction from numerous industrialized countries when it comes to women in the workforce. Undoubtedly this has much to do with our complete lack of the sort of government policies that tend to be especially helpful to women, notably, paid parental leave and universal child care. Just-in-time scheduling, the gig economy, and other “innovations” in today’s world of work also have a role to play. (While unpredictable hours, uncertain pay and a lack of benefits are hard on both men and women, women are statistically much more likely to be in these sorts of jobs, and may also suffer from this disproportionately since they still carry the brunt of dependent care and other home responsibilities)

Under-utilizing half the potential labor force—especially the more educated half—is a bad way to grow the economy. Consigning more women to government programs (i.e., welfare) is a waste of our nation’s resources in more ways than one. Neglecting to create policy that helps raise women and children out of poverty is short-sighted, period. In fact, many civil society organizations doing work in impoverished nations focus specifically on supporting women’s health and rights, reasoning that the status and condition of women have a direct impact on the health and education of the next generation, both male and female. Surely this applies in this country, as well!

Personally, I believe the U.S. government needs to catch up with other countries and start providing paid parental leave, public child care, and ideally, free or at least highly-subsidized higher education. But none of that is likely to happen any time soon, and in the meantime, employers can play an important role in lifting the status of women. They can do this by:

  • Providing paid parental leave, including for paternity and adoption. Supporting biological and adoptive mothers is a no-brainer, and it turns out supporting fathers goes a long way toward supporting women, as well.
  • Reviewing pay policies. As long as women are earning less than men, men’s jobs will take priority in making family decisions. It’s as simple as that.
  • Helping parents with child care. At a time when good quality child care can be harder to find and every bit as expensive as college, a bit of support from employers can make a huge difference. This support doesn’t have to cost a fortune and it can take many forms, everything from Flexible Spending Accounts and resource & referral to back-up dependent care and on-site centers. Other policies not directly related to child care can nonetheless have a big impact, such as scheduling/work hour flexibility and generous sick time.
  • Taking a close look at recruitment/hiring, performance management and promotion practices for gender bias. Did you know that hiring managers of both sexes are twice as likely to hire a man than a woman? That’s the finding from one recent study, and it reflects myriad research findings of bias in recruitment, hiring and promotion practices. If your organization still thinks it operates as a total meritocracy, think again. Smart organizations take a close look at their HR practices, and address problems with unconscious bias training and other innovative fixes.

By taking these steps, employers can greatly improve working conditions for women, making full-time work a viable option for many. But though this is good for women, good for the economy  and good for the country, that’s not the only reason employers should do it. Study after study shows that a diverse and inclusive work environment is good for business. So, don’t do it for me—do it for you!

Trying for a corporate award? Slogging through an RFP? You can’t win if you can’t tell your story. Why not let me give you a hand?

I blog about work-life, diversity, wellness and other aspects of great workplaces as often as I find the time (which means a couple times a month, if I’m lucky). Want to know when my next post comes out? Sign up here

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