Watching the Democratic Convention a couple weeks ago, I was reminded of the thin line between promotion and hype. This is not a partisan blog. If I sound like I might be about to pick on the Democrats, it’s only because their situation got me thinking. Consider. They are the party of the incumbent president […]
benefits communications
What I Learned Over Summer Vacation
I’m just back from three weeks of travel in Italy with my family. It was hot, it was touristy, it was expensive. We had a great time. I had planned that I wouldn’t work during this time, and mostly I didn’t. But, as keeps happening, my work found me, and I realized the lessons I […]
Killing the Monsters
On the whole, I don’t believe in synonyms. Such is the magnificent complexity of the English language that only rarely do two words mean exactly the same thing. Even if the dictionary gives two words the same definition, they almost never carry the same connotation, which is what makes using the thesaurus such a treacherous […]
Rule Number One: Throw Out the Rules
Rules are important in writing. Punctuation, spelling, grammar: these things do matter. But (to mangle the proverb) one person’s rule is another person’s straitjacket. Some of the rules we learned in school (if we were lucky enough to be taught any) aren’t rules of grammar, they’re rules of style. As such, they’re subject to debate. […]
What’s on First
It’s happened. You’ve been abducted by space aliens. They march you to their leader, who looks at you menacingly—at least you think that’s what she’s doing, but you’re not sure those are her eyes. Somewhere, a mouth opens and it says, “I’ve heard earthlings have something called a chair. What is a chair, exactly?” Do […]
What’s the Story?
Everyone loves a good story. Not coincidentally, stories are one of the best ways to communicate, because our brains are wired for them. Not only do we pay more attention to stories, we remember them better. (There’s research out there demonstrating this, but it will be no surprise to anyone who can recite entire scenes […]