Just about now, as fall tiptoes ever closer, benefits administrators everywhere are dreaming not of crisp new back-to-school outfits or a bountiful harvest, but of benefits open enrollment. Those dreams are not likely to be the happiest during the best of circumstances, but with regulatory changes big and small brought on by the Affordable Care […]
good writing
Writing in Between-Time
Hello! After a four-month hiatus, my blog is back. You might not have noticed the gap, but in case you did—my apologies for the long wait. In a minute, I’ll tell you why it happened and how I might have done things differently, if I’d been just a wee bit more disciplined…but first… I’m proud […]
Read Like a Writer
You know how art students are forever hanging around museums with their sketch pads, copying paintings? My bet is you haven’t spent a lot of time wondering why they do it, because it just makes intuitive sense. To understand how the artist placed a line, created a sense of space, got those proportions right—it surely […]
“Email Communication” Doesn’t Have to Be an Oxymoron
We agonize over our web content and print pieces, but many of us don’t give a second thought to the emails we compose all the time, often to convey important information. Meanwhile, messages pour into the inboxes of those we’re trying to reach. What are the chances of survival for our besieged bit of communication? […]
Render Unto Caesar
Plagiarism is rarely a concern for internal communicators. In many cases, whatever corporate program you’re writing about has been written about before, and you’ll have heaps of existing material to steal from. It’s not only fine to do this, it’s often important to do so. The way you talk about a program or policy is […]
The Uncanny Valley of Communication
Here’s a fascinating question. How aware do you have to be that you’re being sold a bill of goods before you put up your defenses and refuse to buy it? Who hasn’t been swayed—or at least tempted—by a cleverly-worded (or hip-looking) ad, choosing one product over another even while knowing they were probably about to […]