One of the most frustrating aspects of applying for almost anything these days—from awards to fellowships to grants—is answering open-ended questions that have tight word or character limits. I’m reminded of this once again because it’s the season to apply for Seramount “best place to work” lists. (These are the annual employer lists formerly sponsored […]
effective writing
The Language is Changing and It Matters–A Lot
It’s a tired truism that language changes all the time. Meanings change—sometimes, I think, for the worse: not that long ago, “disinterested” meant something completely different from “uninterested” (look it up!)—and I think English has suffered a loss with the melding of the two. But pedantic arguments aside, words do matter in the real world. […]
Benefits Communications: The Basics Still Apply
Just about now, as fall tiptoes ever closer, benefits administrators everywhere are dreaming not of crisp new back-to-school outfits or a bountiful harvest, but of benefits open enrollment. Those dreams are not likely to be the happiest during the best of circumstances, but with regulatory changes big and small brought on by the Affordable Care […]
Read Like a Writer
You know how art students are forever hanging around museums with their sketch pads, copying paintings? My bet is you haven’t spent a lot of time wondering why they do it, because it just makes intuitive sense. To understand how the artist placed a line, created a sense of space, got those proportions right—it surely […]
“Email Communication” Doesn’t Have to Be an Oxymoron
We agonize over our web content and print pieces, but many of us don’t give a second thought to the emails we compose all the time, often to convey important information. Meanwhile, messages pour into the inboxes of those we’re trying to reach. What are the chances of survival for our besieged bit of communication? […]
Render Unto Caesar
Plagiarism is rarely a concern for internal communicators. In many cases, whatever corporate program you’re writing about has been written about before, and you’ll have heaps of existing material to steal from. It’s not only fine to do this, it’s often important to do so. The way you talk about a program or policy is […]
