I’ve just put a bow on my busiest season, the late spring and summer months when I work with companies to put together the best possible submissions for next year’s Fortune 100 Best Companies to Work For list. In other words, I spend each summer helping my clients tell their stories—stories about how they work […]
using stories to communicate
Stop Ignoring This Proven Way to Make Your Case
Trying to sell a new idea or program to senior leadership? Or showcase your organization’s features to win a corporate award or land a grant? We’ve all been told that “making the business case” comes down to having good data. But while data is critical, it’s not everything. Just now I’m reading The Undoing Project by Michael Lewis. […]
Mika Cross Shares (a Few of) Her Secrets
Mika Cross is a powerhouse. If you’ve ever had the good fortune to meet her—and if you’re in the work-life field, there’s an excellent chance you have—you’ll know exactly what I mean. A work-life professional who contributes her considerable talents to federal workplaces—most recently with the U.S. Department of Agriculture (USDA) (she’s […]
Some Tasty Links for Thanksgiving
This Thanksgiving, I’m grateful for all the smart folks out there writing about writing. Back in a much earlier life I briefly studied photography, and one of my favorite practitioners was a guy named Duane Michals. If your idea of great photography is precision of structure, perfect lighting and gorgeous darkroom technique, a la Ansel […]
What’s the Story?
Everyone loves a good story. Not coincidentally, stories are one of the best ways to communicate, because our brains are wired for them. Not only do we pay more attention to stories, we remember them better. (There’s research out there demonstrating this, but it will be no surprise to anyone who can recite entire scenes […]
